How do you spot an excellent advertising agency? For the thousands of companies and businesses who seek out local advertising agencies each year, this is the million-dollar question. While an exception advertising agency can help businesses fill their sales funnel, improve the quality of their leads, and grow brand awareness, a mediocre agency will simply spend an advertising budget will little-to-no results. Luckily, there are a number of ways to spot the best advertising agencies in your area. Let’s take a closer look at what the best advertising agencies in Philadelphia all have in common.
Data-driven
While the majority of advertising agencies will make promises to their new clients, an exceptional agency will be able to back their claims. This is often done using data-driven strategies. Through data, analytics, and measurements, agencies are able to prove the value of different strategies and choose the most successful approach. In other words, a great advertising agency will measure the likely outcomes of all their actions, allowing them to provide their customers with data-driven results and better conversion rates.
Transparent Billing System
A great advertising agency will be transparent with customers during every stage of their business relationship – including billing. One of the most common red flags seen in underperforming advertising agencies is flat fees for their services instead of itemized invoices. A flat fee billing structure leaves room for hidden charges and future conflict between agency and customer. An excellent advertising agency will be able to show their client what each of their services can do for the client’s business and be transparent with the costs of each of these services.
Innovation & Experimentation
When it comes to advertising, far too often, agencies will treat the industry like a science and not an art. However, advertising is inherently creative and rooted in artistic experimentation and out-of-the-box thinking. While client satisfaction will always be the driving force behind advertising campaigns, the most successful agencies are willing to break away from traditional adverting and stand out against competitors. These agencies will strive to experiment with a concept or idea without potentially harming a client’s public image.
Problem Solving Skills
There will always be unexpected roadblocks or issues within business, such as unforeseen political events or market changes that can often throw off advertising campaigns. As these issues are unfortunately just another aspect of life, advertising agencies must be able to respond appropriately by problem-solving and thinking on their feet. While any advertising agency can create an excellent campaign strategy, an exceptional agency will have a contingency plan and strong problem-solving skills.
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