People hire branding companies because it’s believed that they hold all of the answers. Many branding companies are a one stop shop for businesses to have all of their marketing needs met. While branding companies work tirelessly to put their clients at the forefront of their respective industries, sometimes internal marketing can fall to the wayside. As important as it is to help your clients, maintaining your agency’s visibility is essential. Here’s how you can help make your branding company standout.
Allocate Time & Resources
One thing agencies lack is time. They have all the talent in the world, possibly the most creative and hardworking minds in the city. However, there is always a time issue. It’s easy to create a team that is dedicated to helping your clients. That’s always the goal. You should put the same energy into allocating a specific team to handle internal projects as well.
Stay Relevant If you look on your social media feeds and the last date you posted is at least 2 days ago, you’re not doing something right. The top advertising companies in Philadelphia and all over stay up-to-date on all of their social media channels daily. It doesn’t have to be original content every day. It can be as easy as sharing or retweeting something interesting or on trend from a popular brand. Heartwarming stories, viral videos, and memes are always great fall back content to keep your page updated in between original content posts.
Start Blogging This may sound easier said than done. You’re probably thinking “If I didn’t have time to send a simple 280 character tweet, I definitely don’t have time to type out 280 words on a topic.” Yes, the idea of starting a blog can be overwhelming, but it’s a great way to engage your audience. Blogs don’t have to be full on articles. They can be quick little write ups about industry relevant content that can make your branding company a valued resource in the industry.
It’s important to give your internal marketing efforts attention while helping your clients. Clients pay attention to a brand’s reputation and image. If you can’t help yourself, how can you possibly help someone else?